Q: Can I use a different brand’s developer?
Never, both #mydentity Permanent and Demi-permanent color were specifically formulated to work with #mydentity Developer (Demi-Permanent 6V and Permanent 10V-40V). I cannot guarantee consistent results, or the fabulous Lavender Fragrance if another brand’s developer is used.
Q: Do I need to use developer to activate the Direct Dyes?
No Developer is needed.
Q: Do I need to use developer to activate the Dual Boosters?
No Developer is needed; however, Dual Boosters can be mixed with Permanent or Demi-Permanent Developer (6-40V) to reach your desired consistency.
Q: Can #mydentity Dual Boosters be added into any of the color cremes?
Yes, they were formulated with the ability to be mixed with any of the color cremes to create custom tones.
Q: Why are they called Dual Boosters?
Because they can be used in 2 different ways – 1: Direct Application or 2: to Customize, Boost, Correct, or Neutralize any #mydentity formulation.
Q: Does #mydentity haircolor contain ammonia?
The ammonia level of each shade is different, but the average is 2%.
Q: Does #mydentity haircolor products contain PPD/PPT
Ingredients vary by product. If the shade contains PPD, it will be listed on the package.
Q: All #mydentity color creams, developers, and lighteners are formulated and manufactured in the U.S.A.
All #mydentity color creams, developers, and lighteners are formulated and manufactured in the U.S.A.
Q: Will the Direct Dyes stain my skin, clothing, etc.?
Yes, I recommend using gloves and a protective barrier creme around your client’s hairline.
Q: How long does #mydentity color last?
Like all color lines, there are a variety of factors that play into color longevity including what type of color you used, the specific application and process, the client’s hair type (porosity, level, care, etc.). For most people, tones last: up to 50 shampoos for #mydentity Permanent haircolor; up to 50 shampoos for #mydentity Demi-Permanent haircolor; up to 25 shampoos for #mydentity Direct Dye
Q: With #mydentity, color fades true to tone.
With #mydentity, color fades true to tone.
Q: Can I use Olaplex® with #mydentity?
Of course, Olaplex® can be mixed with all #mydentity color.
Q: Are #mydentity products tested on animals?