Developers &
Formulations

Educational Video

Developers and Formulations

#Hairbesties, all Developers were specially formulated with my favorite lavender fragrance. Available in the following range for all your #mydentity haircolor needs:

Product Features:

  1. Demi-Permanent Developer 6V

    1. For deposit only

  2. Permanent Developers 10-40V

    1. 10V – deposit or up to 1 level of lift

    2. 20V – 1-2 levels of lift

    3. 30V – up to 3 levels of lift

    4. 40V – up to 4 levels of lift

Instructions for Use:

#Hairbesties, please follow the mixing and processing instructions on your haircolor crème.


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Hairbesties, together we will change the industry. Let’s evolve together.

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