Shampoo + Conditioner

Enjoy the vibrant colors

SHOP Shampoo + Conditioner

About Shampoo + Conditioner

I created #mydentity because I wanted to customize colors we all dream of – colors that are missing from today’s haircolor. I want to create a line that brings back the fun & excitement in our industry. But most of all, I want to create a community that empowers our #hairbestie family and enables all of us to find our #mydentity – because when you know who you are, you have the courage to do anything you dream of.